com T pjNp Deux jeu
In 2000, COACH's average selling price of $200, less than half of the European quality, but the quality is still "strong and durable". In view of this situation, the company internal discussions "with extreme ease of luxury" of this position, hope to provide those who do not want to spend high price to buy European boutique but eager to own boutique consumers, another alternative.Design style: 1, simple leather design of COACH is very simple, usually only the appearance changes, on the surface and no superfluous decoration.
Times have changed, COACH start early but arrive late. On taking office in 1995, CEO Frankfurt (Lew Frankfort), he realized that "is the time to change".
The month of new products, will always be placed in the most prominent position on the COACH store. In the shipment under the new strategy, the company became the first to bring different styles in different occasions, season, time of luxury brand. It is reported, COACH has a team of 250 people in New York to do the design, advertising and provide creative services.
3, item a superb collection of beautiful things: COACH's products type has more than 100 kinds, handbag, briefcase, belt, wallet, travel supplies have, the fall of 1996, also tried to launch a men's series.
2, the timeless: just like with jeans, COACH is also very much in line with the spirit of USA, has used more and more good-looking, good with characteristics of convenience.
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